Is Fivo a sales call recorder like Gong?

No. Gong analyses calls for large sales orgs. Fivo builds a knowledge graph from calls, email and your CRM for small teams, so you can ask about any account and get a sourced answer.

Does Fivo replace our CRM?

No. Your CRM stays your system of record. Fivo adds what happens in conversations and answers questions the CRM can't.

Which CRMs does Fivo connect to?

HubSpot, Pipedrive, Salesforce, Attio, Close and Zoho CRM.

Do prospects need to accept the recording?

Fivo announces itself on the call, and you control which meetings it joins.

How fast will I see value?

After your first few calls. Fivo starts linking accounts from the first meeting it joins.

How much does it cost for a sales team?

Every plan starts with a 14-day trial with full Pro access and no card. See the pricing page for the current plans.

Sales teams

The AI knowledge graph for small sales teams

Your CRM knows the stage. Fivo knows the deal.

Fivo is an AI knowledge graph for sales teams. It captures your calls, reads your email and syncs with your CRM, then links every objection, promise and stakeholder to the right account. Ask “why is this deal stuck?” and get the answer with the call it came from.

Build your pipeline graph free See pricing

14 days of full Pro access. No card needed.

Works with

+100

Why is the CRM always out of date?

Because updating it is a chore, and reps skip it. The things that decide a deal come up in conversation and never reach the CRM: the real objection, the side promise, the person who actually signs.

Why do pipeline reviews run on gut feel?

The evidence is buried in calls nobody has time to revisit, so the manager asks “how does it feel?” and the rep says “good”.

Why do follow-ups get forgotten?

“I'll send you the case study” is said on the call and forgotten by the afternoon. The buyer remembers.

What gets lost when a deal changes hands?

From SDR to AE to customer success, each handoff drops context. The customer ends up explaining themselves three times.

Why does a new rep take a whole quarter to ramp?

They learn your objections the hard way, one lost deal at a time.

What Fivo builds for you

What does Fivo track for a sales team?

In your graph	Where it comes from	What you can do with it
Accounts and stakeholders	Calls, email, HubSpot	See the buying committee, including who signs and who blocks
Objections	Calls, email	See every objection by account, competitor and stage, with the quote
Follow-ups and promises	Calls, email	See every commitment a rep made, with an owner and a due date
Competitor mentions	Calls, email	Know which deals are comparing you, and with whom
Deal signals	All sources	Get flagged on budget freezes, new decision-makers, silence
Account timeline	All sources	Everything about an account in one view, next to your CRM data

How it works

How does Fivo build the graph?

Connect

Add your calendar, email and CRM, such as HubSpot, Pipedrive or Salesforce. Fivo joins your sales calls itself, and imports calls you already recorded with Fathom or Fireflies.

Graph

Every call and email becomes linked facts on the right account, with dates and sources.

Ask

Ask in Fivo, or from Claude, ChatGPT or Gemini over MCP.

Integrations

The tools this vertical actually runs on

Connect one and the graph starts building from your next call.

HubSpot
Salesforce
Pipedrive
Gmail
Zoom
Slack
Fathom
Attio
Close
Zoho CRM
Google Meet
Outlook
Fireflies
Gong
Apollo
Outreach
LinkedIn
Calendly

Your AI, with full context

How does Fivo give your AI the full deal context?

Paste one call transcript into ChatGPT and it knows one call. Paste ten and you run out of context. Fivo gives your AI the whole deal as compact facts: stakeholders, objections, promises and competitor mentions from every call and email. That's about 250 tokens instead of 8,000, so your AI reasons over the full deal history instead of one conversation.

87% fewer tokens per query
~250 tokens instead of ~8,000
Under 1 second per answer

Example
In ChatGPT, “Write the follow-up for Globex.” ChatGPT gets the CFO's objection, the open pricing question and the case study you promised, and writes the email.

Use cases

How do sales teams use Fivo every day?

Deal briefs before every call

Fivo prepares the stakeholders, open objections, promises made and the last thing the buyer said. The rep walks in prepared, even on an account they inherited yesterday.

Evidence-based pipeline reviews

Ask which deals mention a competitor, a budget freeze or a new decision-maker, and get the exact quote behind each one. Forecast calls move from opinions to facts.

Follow-ups that actually go out

Every commitment a rep makes on a call is captured with an owner and a date. Fivo reminds them before the buyer has to chase.

Clean handoffs from SDR to AE to CS

Everyone reads the same account history, so the customer never repeats their story, and customer success knows what sales promised.

An objection library built from real calls

Real objections grouped by competitor and stage become your coaching material. New reps learn from last quarter's calls instead of losing this quarter's deals.

Account context without typing

Signals from calls and email land on the right account in Fivo, next to your CRM data. Reps stop logging call notes, and managers still see everything.

Ask your graph

What can you ask Fivo about your pipeline?

Ask Fivo

“Why is the Globex deal stalled?”

Fivo answers

Their CFO joined the last call (18 Sep) and raised a concern about annual commitment. No reply has gone out to the pricing question since.

Ask Fivo

“Which deals mentioned a competitor this month?”

Fivo answers

Four: Acme and Initech (Competitor A, price), Umbrella (Competitor B, integrations) and Stark (Competitor A, security review).

Ask Fivo

“What did I promise Initech?”

Fivo answers

Two things: a case study from a similar company (call, 15 Sep) and a security document (email, 17 Sep). Both are still open.

Fivo vs the alternatives

Fivo vs a call recorder vs your CRM

	Call recorder or note-taker	CRM	Fivo graph
What it knows	What was said on one call	What the rep typed in	Every call and email, linked by account
Tracks objections and promises	Per call, not per deal	Only if logged	Automatically, per account
Pipeline questions in plain language	No	Reports only	Yes, with sources
Links calls, email and CRM data	Partially	Manual	Automatically
Works with your AI assistants	Limited	Limited	Yes, over MCP

FAQ

Frequently asked questions

Is Fivo a sales call recorder like Gong?: No. Gong analyses calls for large sales orgs. Fivo builds a knowledge graph from calls, email and your CRM for small teams, so you can ask about any account and get a sourced answer.
Does Fivo replace our CRM?: No. Your CRM stays your system of record. Fivo adds what happens in conversations and answers questions the CRM can't.
Which CRMs does Fivo connect to?: HubSpot, Pipedrive, Salesforce, Attio, Close and Zoho CRM.
Do prospects need to accept the recording?: Fivo announces itself on the call, and you control which meetings it joins.
How fast will I see value?: After your first few calls. Fivo starts linking accounts from the first meeting it joins.
How much does it cost for a sales team?: Every plan starts with a 14-day trial with full Pro access and no card. See the pricing page for the current plans.

Updated 2026-10-11

The best day to start your graph was a year ago.

The second best is today. Connect your calendar and CRM tonight, and walk into tomorrow's calls prepared.

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